Software and SaaS

Richard Arpáš

Co-Founder Metaapp


Richard Arpáš, Co-Founder Metaapp
‘’ Jay Gushin is a true digital marketing & sales guru of his own kind. With his help and the help of his StraightUp team, we were finally able to build and execute a systematic approach to our sales. I like the mindset of Jay and StraightUp, it’s all based on their years of experience. Now we see it’s not necessary to push potential customers (leads) and force them to do something. It can be done in a different way to achieve a sales conversation. I really like this approach 🙂 ‘’


Bratislava, Slowakei


10 - 20+


IT service provider, software development

Initial situation

  • Very wide range of products
  • No clear ICPs
  • No Message - Market - Fit
  • No predictable lead-gen process
  • No systematized sales process


  • Sharpening the positioning
  • Development of the ICPs
  • Finding Message - Market - Fit
  • Development of an automated lead generation process
  • Full sales pipeline
  • Hands - on script development and sales training with Founder