IT service and consulting
Dirk Konopatzki
CEO VR3
![](https://www.straightup.consulting/wp-content/uploads/2023/11/vr3-logo.png)
VR3
'' An average of 5 more customer inquiries per week thanks to a StraightUp acquisition concept. ''
![](https://www.straightup.consulting/wp-content/uploads/2023/11/vr3-1.jpg)
![](https://www.straightup.consulting/wp-content/uploads/2023/11/lokation.png)
Location:
München, Deutschland
![](https://www.straightup.consulting/wp-content/uploads/2023/11/mitarbeiter.png)
Employees:
2 - 10+
![](https://www.straightup.consulting/wp-content/uploads/2023/11/industry.png)
Industry:
Virtual technology and production
Initial situation
- No lead generation process
- No way to get new customer contacts apart from trade fairs
- Dependence on customer recommendations
- Unpredictability in the acquisition of new customers
Result
- ICP Definition
- Message – Market – Fit
- Platform validation
- Systematized lead generation
- Continuous contacts and appointments with potential new customers