Consulting, coaching, training
![](https://www.straightup.consulting/wp-content/uploads/2023/11/steffen.png)
Steffen Henkel
Owner crossculture academy
![](https://www.straightup.consulting/wp-content/uploads/2023/11/crossculture-logo.png)
Crossculture Academy
'' On average 4 qualified appointments within 12 months of working together. ''
![](https://www.straightup.consulting/wp-content/uploads/2023/11/crossculture-1.jpg)
![](https://www.straightup.consulting/wp-content/uploads/2023/11/lokation.png)
Location:
Stuttgart, Deutschland
![](https://www.straightup.consulting/wp-content/uploads/2023/11/mitarbeiter.png)
Employees:
10 - 20+
![](https://www.straightup.consulting/wp-content/uploads/2023/11/industry.png)
Industry:
Intercultural training and development
Initial situation
- All leads come from the network
- No systematized marketing and sales processes at all
- No predictability in the acquisition of new customers
Result
- Definition of ICPs
- Internal knowledge building
- Regular warm customer inquiries from target persons
- Sales – Training