Henrike Krabbenhöft – CMO Because Software
'' The first meeting with Jay convinced us with his many interesting ideas. In the course of working with StraightUp, we learned how to develop and set up successful LinkedIn campaigns. The learning platform with many videos on storytelling and technical implementation was very helpful - a good format to benefit from StraightUp's expertise in the long term. The weekly workshops were also always helpful. We were able to put our campaigns up for discussion and get tips on implementation - also from other participants. Overall, we are very satisfied and were able to successfully generate contacts/leads on LinkedIn. ''

Initial situation

• All customer inquiries from recommendations and trade fairs
• More consultants than sales team
• Unstructured sales process without qualification mechanism
• The sales team rejects lower quality MQLs